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Google Adwords New Automate Feature

by brett hale in SEO / SEM

I haven't had much time to play with this new feature but at first glance it seems really powerful. You can raise bids to first page CPC amounts, increase daily budgets, pause ads, enable ads and more based on criteria you would normally use to filter your ad groups.

I'll be running some tests over the next few weeks and I'll post the results to let you know what I've found.


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