It seems Google has snuck a new feature into Adwords with the addition of the "Automate" tool. I noticed this on the tool bar and did some research. It seems that they offered this to beta users last year and they've recently pushed it live for all to use. Read More
SEO / SEM
SEO is certainly not an easy thing to put a finger on. It can be very simplistic in nature but extremely complex at it's core. This article is meant to address SEO in an organization, large or small, it really doesn't matter.
About time! I don't know about you but my opinion is that the negative keyword list in AdWords interface is a much needed addition. I stumbled upon this time-saving gem while updating negative keywords for state level campaigns in an account I manage. When I noticed it I didn't really know what I was doing, but, I pressed on setting up my first negative keyword list.